To challenge
To confide
To carve
To collaborate
To comfort
To cheer
To champion
The Brand Your Passion Collective is a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side.
A community for:
The Passionate Creator
You’re deeply invested in your art and ready to connect with an audience who appreciates your unique vision—but you’re unsure how to turn that passion into a cohesive brand that resonates.
The Hidden Gem
You’ve been creating and sharing your work quietly, but you know it’s time to step into the spotlight and build a brand that attracts loyal fans and opens up new opportunities.
The Overwhelmed DIYer
You’ve tried piecing together a brand on your own, but it feels scattered. You’re craving clarity, structure, and a plan that lets you confidently showcase your work to the world.
Everything in this Collective is about helping creatives finding their own authentic voice. I have been able to define and refine what I want for my little business, and how I want to interact with the world.
And the other creatives in there are so supportive and generous in their sharing!
Are you ready to take your brand from “ehh” to ADORED?
As an artist, you pour your heart into every piece you create. But when it comes to building a brand that actually attracts fans and customers, you might be feeling…
Overwhelmed by where to start
Branding seems like this huge, complicated process, and you’re not even sure what the first step should be. You might have tried piecing things together, but the lack of a clear roadmap is holding you back.
Uncertain about your audience
Branding seems like this huge, complicated process, and you’re not even sure what the first step should be. You might have tried piecing things together, but the lack of a clear roadmap is holding you back.
Inconsistent with your brand identity
Maybe you’ve dabbled with colors, fonts, and styles, but nothing really sticks. Your brand feels like a patchwork of different ideas, and you’re not sure how to make it all look and feel cohesive.
Invisible in a crowded market
You want to stand out, but it’s hard to know how when every artist’s social media feed looks like a sea of similar images. Without a strong, unique brand, it’s easy to get lost in the shuffle.
Overwhelmed by marketing
Trying to “put yourself out there” can feel exhausting and awkward, and you’re worried that your efforts aren’t actually leading to sales or loyal fans.
Unsure if it’s all working
You’re putting time and effort into building a brand, but without clear guidance, it’s tough to measure success or see consistent growth.
You're not alone.
These are common struggles for creatives, and they’re exactly why I created this membership.
I’ll guide you through crafting a custom brand strategy that’s clear, cohesive, and compelling, so you can start building the brand (and audience) you’ve always dreamed of.
Transform Your Brand, Grow Your Audience, and Attract Raving Fans
Imagine taking your brand from scattered and uncertain to a powerful, cohesive force that turns heads and wins hearts.
We’ll work together to build a brand that gives you:
Unshakable Clarity
No more second-guessing. You’ll know exactly who your ideal fans are, what your brand stands for, and how to connect with your audience in a way that feels genuine and true to you.
A Stand-Out Brand Identity
Say goodbye to a “messy” or inconsistent brand. Your brand’s look, voice, and message will be cohesive and memorable, making you instantly recognizable and admired by fans.
A Loyal Audience
You’ll no longer feel invisible in a crowded market. You’ll build a dedicated community of fans who love your work and are excited to support your journey.
Confidence and Focus
Stop wondering if you’re on the right track. With a clear plan and actionable steps, you’ll feel empowered to make decisions that align with your goals and vision for your creative business.
Consistent Opportunities
With your brand working as a magnet for the right fans and customers, you’ll be set up to grow your business with ease. Your brand will attract opportunities that align with your creative goals, from sales to collaborations to recognition in your field.
This isn’t just about creating a “better” brand; it’s about creating a brand that elevates your work, connects with your audience on a deeper level, and helps you build the business of your dreams.
It feels like I'm finally on a more sustainable and meaningful track with my business. Getting clear on my brand has helped make it happen!
Welcome to your success society
In this community, you’re not just a member—you’re part of a society of driven, like-minded artists on the same branding journey.
Access 24/7 support, real-time feedback, and shared wins with creatives who get it.
From brainstorming ideas to celebrating breakthroughs, this is your space to connect, grow, and stay inspired as you build a brand that’s truly unforgettable. Together, we’ll lift each other up, refine our brands, and transform our creative businesses side by side.
It starts with a strategy
Together we’ll craft a custom brand strategy for your creative business so you can:
Gain clarity on your mission, values, and audience so your brand feels deeply authentic.
Define what makes your brand memorable and stand out in a crowded marketplace.
Create a cohesive visual identity and marketing plan to engage fans and drive sales.
With this brand strategy in hand, we'll turn this into an actionable plan for attracting raving fans and turning them into loyal customers.
Multi-passionate?
Creatively fuelled?
Art on the brain?
Yep, me too!
I’ve built multiple successful businesses around my creative work. How? With a clear message, stand out brand, compelling marketing, and a community of creatives to support me along the way. Now I want to help you do the same!
Reveal Your Brand’s True Power
Map your Brand Magic
Take your brand from ‘ehh’ to adored by crafting a custom brand strategy in 90 days that brings in floods of raving fans turned customers for your creative business.
- Module 01
Purpose
Define the core essence of your brand by clarifying your impact, vision, and mission. This module helps you find the “why” behind your work, grounding your brand in purpose so it resonates deeply with fans and inspires everything you create.
- Module 02
Philosophy
Discover the values and unique approach that make your brand authentic and meaningful. In this module, you’ll shape a brand philosophy that reflects who you are and speaks directly to your audience’s hearts, setting you apart in a powerful way.
- Module 03
People
Dive into the minds and behaviors of your ideal audience, uncovering who they are and what they love. This module helps you define and connect with the people who’ll become loyal fans, bringing clarity to how and where you reach them.
- Module 04
Personality
Craft a distinctive voice and personality that feels true to your brand. By identifying key traits and defining your brand’s voice, you’ll be able to communicate consistently and confidently, creating a lasting impression on your audience.
- Module 05
Positioning
Discover what makes your brand truly unique and memorable. Through this module, you’ll uncover the qualities that differentiate you, shape your reputation, and define a pitch that captures your creative essence in just a few words.
- Module 06
Presentation
Create a cohesive, inspiring visual identity that speaks to your brand’s soul. This module guides you in building a moodboard and style that reflects your brand’s character, helping you make a powerful impression with every interaction.
- Module 07
Promotion
Develop a clear and manageable marketing plan that aligns with your brand’s story. This module teaches you how to define content pillars, choose the right platforms, and plan your promotion, so you can attract fans and customers consistently.
- Module 08
Performance
Learn how to measure, adapt, and scale your brand strategy to keep it effective and relevant. This final module empowers you with the tools to track success, fine-tune your approach, and stay on a steady path to growth.
You’ll finish this program with everything you need to go from “undiscovered” to “unforgettable”—all in just 90 days.
This is one of the few notifications I get excited for these days! Thanks for the clarity, suggestions, and feedback for narrowing down what we want to be known for and how to cultivate that <3
No more guesswork
Follow the same system I’ve used to launch and grow brands for myself, my 1:1 branding clients, and the people I teach!
Everything you'll get when you join
9 Live Video Modules
Concise, actionable steps to define your brand, even with a busy schedule.
24/7 Circle Community
Stay motivated with support, feedback, and celebration of progress among like-minded artists.
Brand Strategy Review
Expert feedback on your Maker Bio, Moodboard, and Marketing Plan to ensure every part of your brand is primed to attract those soon-to-be raving and returning customers.
Brand Magic Miro Board
A visual workspace to organize all elements of your strategy, creating a clear, compelling brand vision.
Brand Strategy Kit for Creators
A toolkit to document and apply your strategy, helping you build a brand that keeps fans engaged and coming back.
The Coven VIP Area
Advanced training unlocks once your brand foundation is set, allowing you to refine and strengthen your brand as you grow.
Q&A Podcast Episodes
Get answers to your specific branding challenges so you’re never left wondering.
Private Podcast - Branding Hollie’s Passions
A behind-the-scenes look at a branding expert’s journey, offering real-time insights and inspiration for your own brand.
plus guest expert trainings like these:
Become a member
$36/quarter
- Map Your Brand Magic Curriculum
- 24/7 Creative community
- Expert branding reviews
- Guest expert trainings
- Branding & marketing challenges
- Podcast Q&As
- Private BTS Podcast
- + more to come!
$120/year
- Map Your Brand Magic Curriculum
- 24/7 Creative community
- Expert branding reviews
- Guest expert trainings
- Branding & marketing challenges
- Podcast Q&As
- Private BTS Podcast
- + more to come!
Not a cult, I promise. A (not-so-secret) collective of creatives!
No time?
Branding seems like this huge, complicated process, and you’re not even sure what the first step should be. You might have tried piecing things together, but the lack of a clear roadmap is holding you back.
Budget worries?
Branding seems like this huge, complicated process, and you’re not even sure what the first step should be. You might have tried piecing things together, but the lack of a clear roadmap is holding you back.
Think branding isn’t for you yet?
Maybe you’ve dabbled with colors, fonts, and styles, but nothing really sticks. Your brand feels like a patchwork of different ideas, and you’re not sure how to make it all look and feel cohesive.
Fear of inauthenticity?
Your brand will be as unique as your art, never forced or inauthentic. I’ll never make you do anything that doesn’t feel 100% YOU.
Worried about fitting in?
Our community celebrates artists at all levels, making you feel at home from day one.
It's so nice to feel part of a wider community, and in a room with others facing similar challenges and all unique creative in their own ways.
Teaching creatives how to brand their passion? It’s kind of my thing.
(You might even call that my brand!)
I’ve recorded 120+ episodes on my podcast, Brand Your Passion, and I’ve got more episodes, bonus content, and a private podcast to share with you inside the Collective!
If you want to learn about branding for artists and makers, I’m your gal.
Ready to have a brand that attracts raving and returning customers on repeat?
Join today and start building the brand you’ve always dreamed of—one that captivates fans, attracts customers, and reflects your creative soul, with your fellow creatives by your side.
Begin Your Initiation - Join here!
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