To challenge
To confide
To carve
To collaborate
To comfort
To cheer
To champion
The Brand Your Passion Collective is a membership for artists and makers who want to build a polished & purposeful brand that's ready to bring in more sales, with your fellow creatives by your side
A community for:
The Passionate Creator
You’re deeply invested in your art and ready to connect with an audience who appreciates your unique vision—but you’re unsure how to turn that passion into a cohesive brand that resonates.
The Hidden Gem
You’ve been creating and sharing your work quietly, but you know it’s time to step into the spotlight and build a brand that attracts loyal fans and opens up new opportunities.
The Overwhelmed DIYer
You’ve tried piecing together a brand on your own, but it feels scattered. You’re craving clarity, structure, and a plan that lets you confidently showcase your work to the world.
Are you ready to take your brand from “ehh” to ADORED?
Transform Your Brand, Grow Your Audience, and Attract Raving Fans
Imagine taking your brand from scattered and uncertain to a powerful, cohesive force that turns heads and wins hearts.
We’ll work together to build a brand that gives you:
Unshakable Clarity
No more second-guessing. You’ll have a clear strategy you can refer back to again and again that outlines exactly who your ideal fans are, what your brand stands for, and how to connect with your audience in a way that feels like you. Not sure what to do next? Your strategy will become the guide you follow at every stage of your business.
A Stand-Out Brand Identity
You'll create the logo, fonts, colours, and other elements you want to represent the vibe & values of your brand. No more random graphics, impulsive rebranding, or faffing around in Canva. Just a creative, captivating, consistent brand that captures your customer’s attention.
A Loyal Audience
You'll figure out what makes you a fan favourite artist and use the YOU-SP framework to turn those stand-out features into content that builds a loyal community of customers
This isn’t just about creating a “better” brand; it’s about creating a brand that elevates your work, connects with your audience on a deeper level, and helps you build the business of your dreams.
Welcome to your success society
In this community, you’re not just a member, you’re part of a society of driven, like-minded artists on the same branding journey.
Access 24/7 support, real-time feedback, and shared wins with creatives who get it.
From brainstorming ideas to celebrating breakthroughs, this is your space to connect, grow, and stay inspired as you build a brand that’s truly unforgettable. Together, we’ll lift each other up, refine our brands, and transform our creative businesses side by side.
The community has everything you need
It's easy to brand your passion when you have:
Clear, step-by-step lessons to help you clarify, design, and grow a brand that you and your audience adore with confidence.
Sprints, challenges, guest expert trainings, coworking, feedback sessions and other events to keep you motivated, inspired, and moving forward
A community of artists, makers, and creatives by your side to celebrate your wins, support your goals, and share your experiences with as you brand your passion
With these things in your creative toolkit, we'll take your brand from undiscovered to unforgettable, together!
Multi-passionate?
Creatively fuelled?
Art on the brain?
Yep, me too!
I’ve built multiple successful businesses around my creative work. How? With a clear message, stand out brand, compelling marketing, and a community of creatives to support me along the way. Now I want to help you do the same!
Reveal Your Brand’s True Power
You are welcome
The Brand Your Passion Collective proudly supports and welcomes LGBTQIA++, disabled, neurodiverse, and BIPOC artists.
I’m a queer, disabled woman, and I work hard to create a safe space that supports you in the ways you need so you can brand your passion with confidence.
Everything you'll get when you join
Full Brand Magic Curriculum
Concise, actionable steps to define your brand, even with a busy schedule.
24/7 Circle Community
Stay motivated with support, feedback, and celebration of progress among like-minded artists.
Coworking Calls
Set aside dedicated time to regularly work on your business alongside your fellow creatives so you can make progress towards your goals.
Studio Sessions
Bring anything you’re working on for expert review and community feedback. No more second-guessing if you’re doing it right. You’ll know that your strategy, designs and marketing decisions are working, and how to make them even better.
Quarterly Sprints & Challenges
Work on a specific topic alongside the community that will keep you motivated and move your creative business forward. We’ve done sprints on things like creating more audience engagement, making content creation easier, and getting started with email marketing.
Weekly prompts & discussions
Regular check-ins to set goals, celebrate wins, and see how other creatives are branding their passion. If you’ve been looking for some accountability and motivation, this is it!
Member Q&A Podcast Episodes
Get answers to your specific branding challenges so you’re never left wondering.
Private Podcast - Branding Hollie’s Passions
A behind-the-scenes look at a branding expert’s journey, offering real-time insights and inspiration for your own brand.
plus guest expert trainings like these:
Become a member
$36/quarter
- Map Your Brand Magic Curriculum
- 24/7 Creative community
- Expert branding reviews
- Guest expert trainings
- Branding & marketing challenges
- Podcast Q&As
- Private BTS Podcast
- + more to come!
$120/year
- Map Your Brand Magic Curriculum
- 24/7 Creative community
- Expert branding reviews
- Guest expert trainings
- Branding & marketing challenges
- Podcast Q&As
- Private BTS Podcast
- + more to come!
Not a cult, I promise. A (not-so-secret) collective of creatives!
No time?
Branding seems like this huge, complicated process, and you’re not even sure what the first step should be. You might have tried piecing things together, but the lack of a clear roadmap is holding you back.
Budget worries?
Branding seems like this huge, complicated process, and you’re not even sure what the first step should be. You might have tried piecing things together, but the lack of a clear roadmap is holding you back.
Think branding isn’t for you yet?
Maybe you’ve dabbled with colors, fonts, and styles, but nothing really sticks. Your brand feels like a patchwork of different ideas, and you’re not sure how to make it all look and feel cohesive.
Fear of inauthenticity?
Your brand will be as unique as your art, never forced or inauthentic. I’ll never make you do anything that doesn’t feel 100% YOU.
Worried about fitting in?
Our community celebrates artists at all levels, making you feel at home from day one.
Teaching creatives how to brand their passion? It’s kind of my thing.
(You might even call that my brand!)
I’ve recorded 120+ episodes on my podcast, Brand Your Passion, and I’ve got more episodes, bonus content, and a private podcast to share with you inside the Collective!
If you want to learn about branding for artists and makers, I’m your gal.
Ready to have a brand that attracts raving and returning customers on repeat?
Join today and start building the brand you’ve always dreamed of—one that captivates fans, attracts customers, and reflects your creative soul, with your fellow creatives by your side.
Begin Your Initiation - Join here!
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