When you have a well thought through brand strategy that's aligned with who you are, what's important to you, and where you want to go, you'll be able to:
• confidently show up as the incredible creative you are
• move intentionally towards your goals and dreams
• know exactly who you are and what makes you different
• embrace your unique personality & let it shine
• stand out among other creatives in your industry
• easily attract your ideal clients and customers
• create content that you and your audience both love
• speak up & share the things that are important to you
• gain speaking gigs, sponsorships, collaborations, and other opportunities to grow
• make business decisions that are aligned with your values
• craft an amazing brand experience that keeps clients and customers coming back time and time again
• take action towards the creative life of your dreams
Just to name a few things ;)
If you’re thinking, “Oh snap, that’s me!” I see you...
...and on and on
You wanna launch your big idea, go from hobby to moolah, build your community, make a name for yourself, change your life. Let's do it.
You want to start your creative business off right, with the foundations in place from the beginning! You want to confidently step into business with a clear direction and action plan to make your dreams a reality.
You've been in business for a while, but something's not working, there's a big shift happening, or your business has changed significantly. You need a recalibration, a refocus, a reinvigoration, a refresh. You want to fall back in love with your business and get excited to create and share your work again!
Week 1: Purpose
Simon Sinek famously said, "People don't buy what you do, they buy why you do it." And what gets your creative booty out of bed in the morning, is going to be your vision, mission, and goals. So in week 1, that's exactly what we'll cover.
At the end of Week 1, you'll know your:
• Brand Story
Week 2: Philosophy
Where week 1 was all about why you do what you do, week 2 is all about how you do it. This is all about your mission, your values, and your unique approach to your products or services, AKA, what's important to you in business and creativity.
When Week 2's done, you'll have your:
• Unique approach
Week 3: People
You wanna sell your products and/or services, so we've gotta find people to buy 'em! That's why your audience get a whole week dedicated to them, so we can get to know them, understand their needs, dreams, and desires, and make a plan for connecting with them!
In Week 3, we'll cover your:
• Audience archetype
• Ideal client/customer avatar
• Client/customer experience
Week 5: Personality
People connect to people, and your personality is what makes you shine. So to get you speaking up and shining bright, we've gotta know who you are and what makes your personality so magical. That's all about what you say, how you say it, and where you say it!
You'll leave week 4 with your:
• Voice & tone
• Content pillars & platforms
• Brand wordbank & you-isms
Week 6: Positioning
There are a bunch of creatives doing their thing out in the world, so how do you stand out? That's what we're figuring out in week 5. We'll cover what makes you different, how your work is so spesh, and come up with a plan for sharing that all with the world!
In Week 5, we're diving into your:
• Unique selling proposition
• Strengths & zones of genius
Week 7: Presentation
A picture is worth a thousand words, so to communicate all of the magical things about your brand, we've got to present your brand in all the right ways. We'll turn your strategy into a visual identity that's unique, attractive, and aligned with your brand.
After Week 6, you'll have your:
• Emotional impact
• Visual direction & moodboard
• Colour palette
This is an intimate program limited to five creatives just like you.
The strategy process is one that takes time, attention, and a personalised approach. I want to be able to give you and the others in our group all three of these things so that you leave with a strategy that is uniquely yours and extraordinarily impactful. So we're capping the group at 5 creatives max.
Pay in full
One-time payment of $1500 USD
Three monthly payments of $500 USD
Weekly strategy work
Each week you'll get a workbook full of questions, prompts and activities that will draw out the magic behind your brand. Depending on the topic of the week, you'll uncover different parts of your brand that will come together to create your strategy.
6 live strategy workshops
When you've done your weekly strategy work, we'll come together for a strategy workshop just like I run with my 1:1 clients where we'll ask questions, delve deeper, and really find out what's at the core of each part of your brand.
2 implementation weeks
At the halfway point and at the end, we'll spend a week bringing your strategy together, so you've got time to catch up, get feedback, implement changes, and make sure everything's ready for you to put into action! We'll have a call these weeks too!
Unlimited personalised feedback
After our workshop, I'll provide detailed, personalised feedback on your work for the week. Need advice on your audience, comments on your content pillars, or musings on your mission? You send it through, I'll work my magic, and we'll crack it together!
Brand strategy templates
The whole goal of this program is for you to leave with an actionable brand strategy that you can use on the regular. To make that easy as, you'll get a template so that you can quickly pop your strategy in at the end of each week, customise the look, and leave with a complete, comprehensive plan!
Throughout the process, we'll have a private community to connect in. In here you’ll be able to chat with your four fellow members and yours truly! Conversations, celebrations, feedback, and accountability galore!
P.S. Also a bunch of GIFs. You’ve found your people.
My goal in life is to spend my days coaching creatives and working on my own creative practice: hand lettering & typography.
My love of letters is ingrained in my DNA - my Dad and Granddad were both printmakers by trade, working with type to layout newspapers, books, and magazines.
I inherited their passion and throughout my design degree, letters were my freakin’ JAM. I even went back to uni to teach typography to other students, taught my own typography and lettering workshops, had exhibitions of my work, and sold my prints online.
As a creative with an art practice just like you, I understand everything about the creative process and the journey of turning your passion into your profession.
I've also seen how much of a difference it makes to have someone by your side and on your side throughout it all. Investing in business coaching and upskilling throughout my journey has given me the confidence and experience to grow my business faster and easier than I ever could have on my own!
Now it’s my mission to help you do just that and teach you from a place of experience, understanding, and empathy. Trust me, friend – I know where you’re at, I’ve been there, and I’m here to help!
WHAT ARE THE START DATES?
The next cohort starts in September 2021, and runs for 8 weeks.
WHAT HAPPENS ONCE I JOIN?
First, we'll both do a celebratory boogie! Then you'll get instant access to your hub, which is the home for all of our weekly workbooks, downloadable resources, links to group coaching calls, instructions for submitting your work for feedback, and your invite to the private Slack group. I’m in there chatting away, answering all your questions and celebrating your successes throughout the program.