Group Program

map your brand magic

Craft a strategic map to finding and sharing your creative magic with the world.

Enrol Now
brand strategist hollie arnett
White down arrow graphic

ready to stop second-guessing your brand?

And instead build your business with confidence, clarity, and creativity out the wazoo?

Sign me up, hollie!

Say goodbye to winging it.
Let's start working on it!

Hollie looking directly at the camera, smiling. She has medium length dark hair and a full fringe. She is wearing a bright orange & pink knit sweater and has bracelets on her wrist. She is brushing her hair away from her face.
How, you ask?

Brand Strategy

In Map Your Brand Magic we're going to help you realise JUST how magical you are, understand what kind of magic you have, and learn how to share that in the world in a way that feels fab to you. All with brand strategy.

The goal? So you can rock up feeling confident AF in yourself and your work, shout from the rooftops about what you do, and attract all the RIGHT kinda people to buy or book in with you!

It's time to stop doubting yourself.

Now's the time to own your magic. Unapologetically.

Why do I need a brand strategy? of the world

When you have a well thought through brand strategy that's aligned with who you are, what's important to you, and where you want to go, you'll be able to:

  • confidently show up as the incredible creative you are
  • move intentionally towards your goals and dreams
  • know exactly who you are and what makes you different
  • embrace your unique personality & let it shine
  • stand out among other creatives in your industry
  • easily attract your ideal clients and customers
  • create content that you and your audience both love
  • speak up & share the things that are important to you
  • gain speaking gigs, sponsorships, collaborations, and other opportunities to grow
  • make business decisions that are aligned with your values
  • craft an amazing brand experience that keeps clients and customers coming back time and time again
  • take action towards the creative life of your dreams

Just to name a few things ;)

branding coach for creatives hollie arnett smiling

And I'm not just saying that! Read these:

But... is this for me, Hollie?

This one’s for the makers 
of the world

If you’re thinking, “Oh snap, that’s me!” I see you...

  • ceramicists
  • artists
  • jewellers
  • knitters
  • fashion designers
  • illustrators
  • calligraphers
  • sculptors
  • rug makers
  • crocheters
  • hand letterers
  • printmakers

...and on and on

You wanna bring your ideas to life, sell your goodies, make moolah doing what you love, build your community, make a name for yourself, create more, change your life. Let's do it.

Looking over Hollie's left shoulder, Hollie's hands are arranging six pieces of paper with designs on them to create a moodboard. All of the designs are black, white, and orange. She's holding a black pen in her right hand and there is a pair of scissors on the desk.

This one's for you if...

You want to start your creative business off right, with the foundations in place from the beginning! You want to confidently step into business feeling like the boss that you are from day dot.


You've been in business for a while, but you still haven't stepped into your full magical self and shared that with the world. You're ready to find what makes you unique so you can fall back in love with your business and get excited to create and share your work again!

Sometimes all you need is someone to talk to

  • Someone who GETS where you’re at, what you do, and what you want to achieve.
  • Someone who will listen while you verbalise what you’ve had churning around inside your brain.
  • Someone to bounce your creative work off & throw your ideas around with.
  • Someone to work alongside of who’s working on the same things.
  • Someone to keep you accountable so you actually do the things you know you need to.
  • Someone who isn’t your Mom or your girlfriend or your dog who won’t just say positive things cause they love ya and don’t really get what you do anyway.
  • Someone with the expert advice and solid strategy specifically for your business.

We’re creating the space for all of this and more in Map Your Brand Magic. Not only will you have someone just like that in yours truly, but you’ll also have 4 fellow creatives by your side throughout the whole thing. Together, we’ll be here to support, celebrate, listen to, and strategise with you while you build the brand and the business of your dreams. We’ll be with you every step of the way!

branding coach hollie arnett talking about marketing with a mastermind client

From confused to confident.
From impulsive to intentional.
From unsure to unstoppable.

All in 8 weeks.

Here's what we'll cover

Hollie mid laugh facing the camera, sitting with a masculine looking person who looking at her out and of focus in the image. Hollie has dark hair, a full fringe and her hair up in a bun. The masculine person has on a white t'shirt and has dark hair and facial hair.

Module 1: Purpose

Simon Sinek famously said, "People don't buy what you do, they buy why you do it." And what gets your creative booty out of bed in the morning, is going to be your vision, mission, and goals. So in week 1, that's exactly what we'll cover.

At the end of Module 1, you'll know your:

  • Goals
  • Vision
  • Brand Story
branding coach hollie arnett writing in a notebook

Module 2: Philosophy

Where module 1 was all about why you do what you do, week 2 is all about how you do it. This is all about your mission, your values, and your unique approach to your products or services, AKA, what's important to you in business and creativity.

When Module 2's done, you'll have your:

  • Mission
  • Values
  • Unique approach
brand coach hollie arnett discussing a client's brand strategy

Module 3: People

You wanna sell your products and/or services, so we've gotta find people to buy 'em! That's why your audience get a whole module dedicated to them, so we can get to know them, understand their needs, dreams, and desires, and make a plan for connecting with them!

In Module 3, we'll cover your:

  • Audience archetype
  • Ideal client/customer avatar
  • Client/customer experience

Action shot of Hollie with hair moving in the wind. Hollie has medium length black hair with a full fringe, she is wearing clear framed glasses, and smiling. She wears a bright orange & pink knit sweater.

Module 4: Personality

People connect to people, and your personality is what makes you shine. So to get you speaking up and shining bright, we've gotta know who you are and what makes your personality so magical. That's all about what you say, how you say it, and where you say it!

You'll leave Module 4 with your:

  • Voice & tone
  • Content pillars & platforms
  • Brand wordbank & you-isms
The torsos of two people can be seen sitting behind a desk, looking at an iPad and gesturing. One is wearing bright pink & orange, the other wears white. There is a glass of pink wine and a notebook on the table.

Module 5: Positioning

There are a bunch of creatives doing their thing out in the world, so how do you stand out? That's what we're figuring out in module 5. We'll cover what makes you different, how your work is so spesh, and come up with a plan for sharing that all with the world!

In Module 5, we're diving into your:

  • Unique selling proposition
  • Differentiators
  • Strengths & zones of genius
Hollie sits behind a desk in a white room, looking directly at the camera and smiling. She has medium length dark hair with a full fringe, her hair is pushed over one shoulder. She has a white microphone in front of her, and some stationery on the desk.

Module 6: Presentation

A picture is worth a thousand words, so to communicate all of the magical things about your brand, we've got to present your brand in all the right ways. We'll turn your strategy into a visual identity that's unique, attractive, and aligned with your brand.

After Module 6, you'll have your:

  • Emotional impact
  • Visual direction & moodboard
  • Colour palette
brand strategy consultant and coach hollie arnett working on a client project

Module 7: Planning

Now that you've found your brand magic, it's time to share that with the world! Make an action plan for implementing your brand strategy and achieving your goals over the next three months 😞

When we wrap up module 7, you'll have:

  • A 3-month plan for putting your strategy into action

Your investment

Pay in full

USD $750

One-time payment of USD $750

Payment plan

USD $250

Three monthly payments of USD $250

I’m here for the makers. The creators. The artists.

You're talented, passionate, and you're sick of feeling stuck because you know you're made for more. Your work is made for more.
You're made to be next level.
It's a worthy investment!

Hear it from Rachel

“Honestly, it was the best investment in my business that I made last year.”

what's in the (virtual) goodie box?

brand strategy consultant and coach hollie arnett working on a client project

Strategy prompts & activities

In each module you'll get a workbook full of questions, prompts and activities that will draw out the magic behind your brand. Depending on the topic of the week, you'll uncover different parts of your brand that will come together to create your strategy.

Birds eye view image of a desk with a notebook an iPad, with two people's hands pointing to the iPad screen.

Brand strategy templates

The whole goal of this program is for you to leave with an actionable brand strategy that you can use on the regular. To make that easy as, you'll get a template so that you can quickly pop your strategy in at the end of each week, customise the look, and leave with a complete, comprehensive plan!

brand coach hollie arnett laughing with a client

Private community

Throughout the process we'll have a private community to connect in. You’ll be able to chat with your four fellow members and yours truly! Conversations, celebrations, and accountability galore! P.S. Also a bunch of GIFs. You’ve found your people.

amie finlayson, online business strategist

“Working with Hollie has changed the course of my business forever.”

And me?

I'm a creative just like you!

A rectangular wooden wedding sign leaning against the window inside a white caravan with the words "It's always better when we're together" in white calligraphy in the centre. There is green ivy draped over the sign.
Hollie stands in front of a gallery wall wearing a black t-shirt and black glasses. On the wall there are six of her black and white hand-lettering artworks which say, "The time is now," "love," "go," "yes," "stay true," and "she designed a life she loved."
Hollie is standing at a table with a grey, concrete wall behind her, wearing a black t-shirt and black glasses. There are four students sitting around her at the table listening to her teach.

My goal in life is to spend my days coaching creatives and working on my own creative practice: hand lettering & typography.

My love of letters is ingrained in my DNA - my Dad and Granddad were both printmakers by trade, working with type to layout newspapers, books, and magazines.

I inherited their passion and throughout my design degree, 
letters were my freakin’ JAM. I even went back to uni to teach typography to other students, taught my own typography 
and lettering workshops, had exhibitions of my work, and sold my prints online.

As a creative with an art practice just like you, I understand everything about the creative process and the journey of turning your passion into your profession.

Now it’s my mission to help you do just that and teach you from a place of experience, understanding, and empathy. Trust me, friend – I know where you’re at, I’ve been there, and I’m here to help!

my story text graphic

So, ready to map your brand magic?

ooo hollie, Im in!

Still got questions? Well let me whet your whistle a tad.


There's no official start date! You get instant access from whenever you enrol and can start mapping your brand magic right away!


First, we'll both do a celebratory boogie! Then you'll get instant access to your Circle hub, which is the home for all of the trainings, resources, and the community. I’m in there chatting away, answering all your questions and celebrating your successes throughout the program.


You'll have access to the course material for 12 weeks (3 months) so you can go through the course and I can keep supporting you while you start putting your strategy into action!


This course is focused on brand strategy, but week 7 will be all about working on the visual direction of your brand. So you won't actually be designing logos or creating social media graphics for example, but you will be finding inspiration, curating moodboards, and generally directing what your brand will look like.


Send it our way here, or DM me on Instagram @makerandmoxie.

rachel rennie, copywriter

"I'm so proud of the final strategy document, it's Frankly Write on paper and I keep referring to it for everything (branding, business decisions, just to stare at it etc). The entire process was great, Hollie's positivity and heart for the creative spirit of FW was exactly what I needed. 11/10, 5 gold stars."

Ready to map your brand magic?

Enrol Now!