Group program

map your brand magic

Craft a strategic map to finding and sharing your creative magic with the world.

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brand strategist hollie arnett
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ready to stop second-guessing your brand?

And instead build your business with confidence, clarity, and creativity out the wazoo?

Sign me up, hollie!

Say goodbye to winging it.
Let's start working on it!

How, you ask?

brand strategy

Over the next 8 weeks, we're going to help you realise JUST how magical you are, understand what kind of magic you have, and learn how to share that in the world in a way that feels fab to you. All with brand strategy.

The goal? So you can rock up feeling confident AF in yourself and your work, shout from the rooftops about what you do, and attract all the RIGHT kinda people to buy or book in with you!

It's time to stop doubting yourself.

Now's the time to own your magic. Unapologetically.

Why do I need a brand strategy?

When you have a well thought through brand strategy that's aligned with who you are, what's important to you, and where you want to go, you'll be able to:

  • confidently show up as the incredible creative you are
  • move intentionally towards your goals and dreams
  • know exactly who you are and what makes you different
  • embrace your unique personality & let it shine
  • stand out among other creatives in your industry
  • easily attract your ideal clients and customers
  • create content that you and your audience both love
  • speak up & share the things that are important to you
  • gain speaking gigs, sponsorships, collaborations, and other opportunities to grow
  • make business decisions that are aligned with your values
  • craft an amazing brand experience that keeps clients and customers coming back time and time again
  • take action towards the creative life of your dreams

Just to name a few things ;)

branding coach for creatives hollie arnett smiling

And I'm not just saying that! Read these:

But... is this for me, Hollie?

This one’s for the creatives 
of the world

If you’re thinking, “Oh snap, that’s me!” I see you...

  • ceramicists
  • artists
  • jewellers
  • knitters
  • fashion designers
  • illustrators
  • calligraphers
  • sculptors
  • rug makers
  • crocheters
  • hand letterers
  • printmakers

...and on and on

You wanna launch your big idea, go from hobby to moolah, build your community, make a name for yourself, change your life. Let's do it.

Looking over Hollie's left shoulder, Hollie's hands are arranging six pieces of paper with designs on them to create a moodboard. All of the designs are black, white, and orange. She's holding a black pen in her right hand and there is a pair of scissors on the desk.

This one's for you if...

You want to start your creative business off right, with the foundations in place from the beginning! You want to confidently step into business feeling like the boss that you are from day dot.


You've been in business for a while, but you still haven't stepped into your full magical self and shared that with the world. You're ready to find what makes you unique so you can fall back in love with your business and get excited to create and share your work again!

Sometimes all you need is someone to talk to

  • Someone who GETS where you’re at, what you do, and what you want to achieve.
  • Someone who will listen while you verbalise what you’ve had churning around inside your brain.
  • Someone to bounce your creative work off & throw your ideas around with.
  • Someone to work alongside of who’s working on the same things.
  • Someone to keep you accountable so you actually do the things you know you need to.
  • Someone who isn’t your Mom or your girlfriend or your dog who won’t just say positive things cause they love ya and don’t really get what you do anyway.
  • Someone with the expert advice and solid strategy specifically for your business.

We’re creating the space for all of this and more in Map Your Brand Magic. Not only will you have someone just like that in yours truly, but you’ll also have 4 fellow creatives by your side throughout the whole thing. Together, we’ll be here to support, celebrate, listen to, and strategise with you while you build the brand and the business of your dreams. We’ll be with you every step of the way!

branding coach for creatives hollie arnett smiling

From impulsive to intentional.

From unsure to unstoppable.

‍From confused to confident.

All in 8 weeks.

ready to build a brand you love?

Here's what we'll cover

brand strategy consultant and coach hollie arnett working on a client project

Week 1: Purpose

Simon Sinek famously said, "People don't buy what you do, they buy why you do it." And what gets your creative booty out of bed in the morning, is going to be your vision, mission, and goals. So in week 1, that's exactly what we'll cover.

At the end of Week 1, you'll know your:

• Goals
• Vision
• Brand Story

Birds eye view image of a desk with a notebook an iPad, with two people's hands pointing to the iPad screen.

Week 2: Philosophy

Where week 1 was all about why you do what you do, week 2 is all about how you do it. This is all about your mission, your values, and your unique approach to your products or services, AKA, what's important to you in business and creativity.

When Week 2's done, you'll have your:

• Mission
• Values
• Unique approach

brand coach hollie arnett laughing with a client

Week 3: People

You wanna sell your products and/or services, so we've gotta find people to buy 'em! That's why your audience get a whole week dedicated to them, so we can get to know them, understand their needs, dreams, and desires, and make a plan for connecting with them!

In Week 3, we'll cover your:

• Audience archetype
• Ideal client/customer avatar
• Client/customer experience

Action shot of Hollie with hair moving in the wind. Hollie has medium length black hair with a full fringe, she is wearing clear framed glasses, and smiling. She wears a bright orange & pink knit sweater.

Week 5: Personality

People connect to people, and your personality is what makes you shine. So to get you speaking up and shining bright, we've gotta know who you are and what makes your personality so magical. That's all about what you say, how you say it, and where you say it!

You'll leave week 4 with your:

• Voice & tone
• Content pillars & platforms
• Brand wordbank & you-isms

The torsos of two people can be seen sitting behind a desk, looking at an iPad and gesturing. One is wearing bright pink & orange, the other wears white. There is a glass of pink wine and a notebook on the table.

Week 6: Positioning

There are a bunch of creatives doing their thing out in the world, so how do you stand out? That's what we're figuring out in week 5. We'll cover what makes you different, how your work is so spesh, and come up with a plan for sharing that all with the world!

In Week 5, we're diving into your:

• Unique selling proposition
• Differentiators
• Strengths & zones of genius

Hollie sits behind a desk in a white room, looking directly at the camera and smiling. She has medium length dark hair with a full fringe, her hair is pushed over one shoulder. She has a white microphone in front of her, and some stationery on the desk.

Week 7: Presentation

A picture is worth a thousand words, so to communicate all of the magical things about your brand, we've got to present your brand in all the right ways. We'll turn your strategy into a visual identity that's unique, attractive, and aligned with your brand.

After Week 6, you'll have your:

• Emotional impact
• Visual direction & moodboard
• Colour palette

and we'll do it all in a glorious group!

This is a small program limited to five creatives just like you.

The strategy process is one that takes time, attention, and a personalised approach. I want to be able to give you and the others in our group all three of these things so that you leave with a strategy that is uniquely yours and extraordinarily impactful. So we're capping the group at 5 creatives max.

Your investment

Pay in full

USD $1500

One-time payment of USD $1500

Payment plan

USD $500

Three monthly payments of USD $500

I’m here for the makers. The creators.

You're talented, passionate, and want to share that talent with the world in a way that feels fab to you.
Let's craft a plan to make that happen!
it's a worthy investment!

hear it from rachel

“Honestly, it was the best investment in my business that I made last year.”

what's in the (virtual) goodie box?

brand strategy consultant and coach hollie arnett working on a client project

Weekly strategy work

Each week you'll get a workbook full of questions, prompts and activities that will draw out the magic behind your brand. Depending on the topic of the week, you'll uncover different parts of your brand that will come together to create your strategy.

Birds eye view image of a desk with a notebook an iPad, with two people's hands pointing to the iPad screen.

6 live strategy workshops

When you've done your weekly strategy work, we'll come together for a strategy workshop just like I run with my 1:1 clients where we'll ask questions, delve deeper, and really find out what's at the core of each part of your brand.

brand coach hollie arnett laughing with a client

2 implementation weeks

At the halfway point and at the end, we'll spend a week bringing your strategy together, so you've got time to catch up, get feedback, implement changes, and make sure everything's ready for you to put into action! We'll have a call these weeks too!

brand strategist hollie arnett

Unlimited personalised feedback

After our workshop, I'll provide detailed, personalised feedback on your work for the week. Need advice on your audience, comments on your content pillars, or musings on your mission? You send it through, I'll work my magic, and we'll crack it together!

Birds eye view image of a desk with a notebook an iPad, with two people's hands pointing to the iPad screen.

Brand strategy templates

The whole goal of this program is for you to leave with an actionable brand strategy that you can use on the regular. To make that easy as, you'll get a template so that you can quickly pop your strategy in at the end of each week, customise the look, and leave with a complete, comprehensive plan!

Action shot of Hollie with hair moving in the wind. Hollie has medium length black hair with a full fringe, she is wearing clear framed glasses, and smiling. She wears a bright orange & pink knit sweater.

Private community

Throughout the process and for 3 months after, we'll have a private community to connect in. You’ll be able to chat with your four fellow members and yours truly! Conversations, celebrations, feedback, and accountability galore! P.S. Also a bunch of GIFs. You’ve found your people.

amie finlayson, online business strategist

“Working with Hollie has changed the course of my business forever.”

Hollie looking directly at the camera, smiling. She has medium length dark hair and a full fringe. She is wearing a bright orange & pink knit sweater and has bracelets on her wrist. She is brushing her hair away from her face.
And me?

I'm a creative just like you!

A rectangular wooden wedding sign leaning against the window inside a white caravan with the words "It's always better when we're together" in white calligraphy in the centre. There is green ivy draped over the sign.
Hollie stands in front of a gallery wall wearing a black t-shirt and black glasses. On the wall there are six of her black and white hand-lettering artworks which say, "The time is now," "love," "go," "yes," "stay true," and "she designed a life she loved."
Hollie is standing at a table with a grey, concrete wall behind her, wearing a black t-shirt and black glasses. There are four students sitting around her at the table listening to her teach.

My goal in life is to spend my days coaching creatives and working on my own creative practice: hand lettering & typography.

My love of letters is ingrained in my DNA - my Dad and Granddad were both printmakers by trade, working with type to layout newspapers, books, and magazines.

I inherited their passion and throughout my design degree, 
letters were my freakin’ JAM. I even went back to uni to teach typography to other students, taught my own typography 
and lettering workshops, had exhibitions of my work, and sold my prints online.

As a creative with an art practice just like you, I understand everything about the creative process and the journey of turning your passion into your profession.

Now it’s my mission to help you do just that and teach you from a place of experience, understanding, and empathy. Trust me, friend – I know where you’re at, I’ve been there, and I’m here to help!

my story text graphic

So, ready to map your brand magic?

ooo Hollie, I'm in!

Still need to know some things? Well let me whet your whistle a tad.


The next cohort will be in 2023 and will go for 8 weeks!


First, we'll both do a celebratory boogie! Then you'll get instant access to your hub, which is the home for all of our weekly workbooks, downloadable resources, links to group coaching calls, instructions for submitting your work for feedback, and your invite to the private Slack group. I’m in there chatting away, answering all your questions and celebrating your successes throughout the program.


The weekly calls will likely be at 2pm on Tuesdays NZT, although we'll confirm this as a group to make sure everyone can make it. There will be recordings but since these calls are active workshops, you'll get the most out of it if you can make it live.


You'll have access to the course material for the 8 weeks of our program, and stay in the private group chat for 3 months after so we can keep supporting you while you put your strategy into action!


This mastermind is focused on brand strategy, but week 7 will be all about working on the visual direction of your brand. So we won't actually be designing logos or creating social media graphics for example, but we will be finding inspiration, curating moodboards, and generally directing what your brand will look like. Week 8 is an implementation week where you might choose to start working on your visual identity and get our feedback on it though!


We'll meet every week via Zoom for our weekly workshop. Between then, you'll have access to our private Slack channel where you can submit work for feedback, we'll check in on your progress, and work together with the group so you can get things done!


Send it our way here, or book a 15-minute, no-obligation call to get all your questions answered here.

rachel rennie, copywriter

"I'm so proud of the final strategy document, it's Frankly Write on paper and I keep referring to it for everything (branding, business decisions, just to stare at it etc). The entire process was great, Hollie's positivity and heart for the creative spirit of FW was exactly what I needed. 11/10, 5 gold stars."

Want to chat about it first?

Book a free 15-minute call

Join the waitlist

Get ready for clarity, new-found confidence, and a whole lotta fun!