1:1 Brand Coaching

The Confident Creative

Uplevel your brand, unleash your creativity, & unlock your potential in business.

Sign me up!
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The world needs you to be confident.

Confident in yourself.

Confident in your work.

Confident in your dreams.

Because a confident creative is a force to be reckoned with.

A force powerful enough to stir emotion, start conversation, and stand for better. A force that can change perspectives, lives, and whole worlds.
A force that brings you to life.

Because the life of a creator can be whatever you want it to be...

Days spent drawing. Afternoons authoring your novel. Mornings making ceramics. Weekends working on your website.

Making a living doing what you love. Getting paid for your passion. Building a business from your best work.

I know you dream about it. I dreamt about it too.

I made it happen, and now I'm here to help you to do the same!

You bring the creativity, I'll bring the clarity & cheerleading.
Together we'll make you one confident creative.
Together we'll build the brand, business, and life of your dreams.

So how do we do that?

Coaching, baby!

I've got you covered with...
brand strategy consultant and coach hollie arnett working on a client project


No more aimless messaging, random posting, or confused visuals for you, my friend. Nope, we're going to create a strategic plan for your business together that will get more eyes on your work, people in your community, and creativity in your life. Clarity = confidence!

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You and I both know that without  accountability it's too easy to forget about your brand. I'm here to help you regularly work ON your business, not just IN it, so you're always actively working towards your dream creative life, one step at a time, with me by your side.

brand coach hollie arnett laughing with a client


Maybe imposter syndrome is kicking your ass, self-doubt is rearing its ugly head, or you think your dreams are impossible. But not with me by your side. This cheerleading gal is ready to show you that your dreams are possible, your art is valuable, and you are more than capable of achieving your dream life.

Need a brand strategist, business magician, creativity champion, and your biggest cheerleader in your back pocket for three whole months?

what's in the (virtual) goodie box?

brand strategy consultant and coach hollie arnett working on a client project

1x 90-minute kick-off call

Every creator and their business are different, so coaching should be too. My approach isn't one-fits-all, it's 100% custom to you based on who you are, what your goals are, and where your at. This kick-off call helps us get to know each other so we can make that happen, & celebrate you investing in yourself and your future!

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12x 60-minute weekly calls

A.K.A your fav time of the week, these calls are the core of your 1:1 coaching experience. We get together on Zoom to workshop your brand, take action on your business, make big mindset moves, and make a plan for achieving your wildest creative dreams. I'm here to listen, coach, and teach you whatever you need to know!

brand coach hollie arnett laughing with a client

Weekly action steps

IDK about you, but if something isn't written down on a to-do list, or noted in my calendar, it doesn't exist and it doesn't happen. And sometimes it's hard to know what you're even supposed to put on that list! Not anymore – each week I'll give you an actionable list of things to do or implement that'll get you step-by-step closer to your dream!

brand strategist hollie arnett

Private slack access

I know what you're thinking, "but Hollie, once a week is NOT enough for me! What if I need you outside of our coaching calls? AH!" Well have no fear, Slack is here! You can message me anytime outside of our coaching calls with questions, queries, ideas, struggles, celebrations, and anything else that's on your mind. (Even if it's just about how cute french bulldogs are!) I'm there!

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Unlimited feedback & support

You know those times where you're working on something on your own but you have no idea if it makes sense, you're missing something, or if it's any good at all? Sound familiar? Well you don't have to do that anymore. Now you'll have a handy dandy brandy gal at your beck and call for all the objective, strategic feedback, and pep-talks you'll ever need, whenever you need it!

Your investment

Pay in full

USD $5000

One-time payment of USD $5000

Payment plan

USD $1665

Three monthly payments of USD $1665

I’m here for the makers. The creators. The artists.

You're talented, passionate, and you're sick of feeling stuck because you know you're made for more. Your work is made for more.
You're made to be next level.
Hollie looking directly at the camera, smiling. She has medium length dark hair and a full fringe. She is wearing a bright orange & pink knit sweater and has bracelets on her wrist. She is brushing her hair away from her face.

"hollie inspired me to take my career seriously on another level that I had never really thought about"

Hear Pepper's story here

because you're worth it...

And so is your work!

Each 1:1 coaching package is customised to suit you, your work, and your business.

Depending on where you're at with your brand and business, we can cover anything including but not limited to:

  • Clarifying your vision, mission, and values
  • Pinpointing & understanding your ideal people
  • Defining your brand's vibe and visual direction
  • Finding & finessing your brand's voice
  • Identifying unique selling points, personality & positioning
  • Crafting key messaging and copy
  • Planning how to promote and grow your brand
  • Strategising your brand's social content
  • Creating a plan for your products & services
  • Putting together a business plan
  • Working on your mindset
  • Designing visual brand assets such as logos & font suites

We'll work together to decide what topics to cover and foundations to focus on in order to achieve your goals!

Lock me in, hollie!
branding coach for creatives hollie arnett smiling

Here's to three months of clarity, confidence, creativity, and loads of contagious laughter!

(cause I promise to make it fun AF!)

omg I can't wait to see you kicking ass

this gal wants to be there when you...

Sell your first product or book your first client!
Finally feel confident in yourself as a creator!
Push yourself out of your comfort zone & try something new on the 'gram!
Move into a shared studio to take this shit seriously!
Up your rates because you know you're worth it!
Get featured on a podcast or article!
Get your first brand sponsorship!
Quit your job to go full-time in business!

From the small wins to the massive milestones, I'm here with you every step of the way! I can't freaking WAIT to help you dream up those goals, make a plan for them to happen, and celebrate so hard with you when they happen!

I can't wait! Sign me up!
And me?

I'm a creative just like you!

A rectangular wooden wedding sign leaning against the window inside a white caravan with the words "It's always better when we're together" in white calligraphy in the centre. There is green ivy draped over the sign.
Hollie stands in front of a gallery wall wearing a black t-shirt and black glasses. On the wall there are six of her black and white hand-lettering artworks which say, "The time is now," "love," "go," "yes," "stay true," and "she designed a life she loved."
Hollie is standing at a table with a grey, concrete wall behind her, wearing a black t-shirt and black glasses. There are four students sitting around her at the table listening to her teach.

My goal in life is to spend my days coaching creatives and working on my own creative practice: hand lettering & typography.

My love of letters is ingrained in my DNA - my Dad and Granddad were both printmakers by trade, working with type to layout newspapers, books, and magazines.

I inherited their passion and throughout my design degree, 
letters were my freakin’ JAM. I even went back to uni to teach typography to other students, taught my own typography 
and lettering workshops, had exhibitions of my work, and sold my prints online.

As a creative with an art practice just like you, I understand everything about the creative process and the journey of turning your passion into your profession.

Now it’s my mission to help you do just that and teach you from a place of experience, understanding, and empathy. Trust me, friend – I know where you’re at, I’ve been there, and I’m here to help!

my story text graphic

Guess what?

You already have what it takes to achieve any of your creative dreams.

You just need to believe that you do.

And I'm here to help you do that.

With clarity, clear direction, and courage out the wazoo.

but first, Can I tell you a story?

One of my recent clients, Alex, came to me with an idea.

A dream.
A goal.
A passion.

A hope that one day, she could build a business out of her love of printmaking.

That was what Alex dreamt of doing, in an ideal world, that she wasn't even sure was possible.

And at this point, that's what it was – a dream.

Now, after working together 1:1, that dream is a reality.

Bad Print Club launched with an incredible, inspiring brand, and sold out of the first run of prints.

This is what this program is all about. Turning dreams into reality. Turning passions into professions. Turning the thing you love into something you can make a living from.

IDK about you, but when I started my business, that's all I could think about. Dreaming of getting paid for my passion and doing what I love every day of my life.

You too?

Hollie sits behind a desk, in this full length image you can see her legs crossed under the desk in dark trousers and black boots. She has dark medium length hair and a full fringe. She wears a bright pink & orange knit sweater and clear framed glasses. There is stationery on the desk.

This one's for you if...

You want to start your creative business off right, with the foundations in place from the beginning! You want to confidently step into business feeling like the boss that you are from day dot.


You've been in business for a while, but you still haven't stepped into your full magical self and shared that with the world. You're ready to find what makes you unique so you can fall back in love with your business and get excited to create and share your work again!

Sometimes all you need is someone to talk to

  • Someone who GETS where you’re at, what you do, and what you want to achieve.
  • Someone who will listen while you verbalise what you’ve had churning around inside your brain.
  • Someone to bounce your creative work off & throw your ideas around with.
  • Someone to work alongside of who’s working on the same things.
  • Someone to keep you accountable so you actually do the things you know you need to.
  • Someone who isn’t your Mom or your girlfriend or your dog who won’t just say positive things cause they love ya and don’t really get what you do anyway.
  • Someone with the expert advice and solid strategy specifically for your business.

We’re creating the space for all of this and more in Map Your Brand Magic. Not only will you have someone just like that in yours truly, but you’ll also have 4 fellow creatives by your side throughout the whole thing. Together, we’ll be here to support, celebrate, listen to, and strategise with you while you build the brand and the business of your dreams. We’ll be with you every step of the way!

branding coach hollie arnett talking about marketing with a mastermind client

From confused to confident.
From impulsive to intentional.
From unsure to unstoppable.

All in 8 weeks.

Here's what we'll cover

Hollie mid laugh facing the camera, sitting with a masculine looking person who looking at her out and of focus in the image. Hollie has dark hair, a full fringe and her hair up in a bun. The masculine person has on a white t'shirt and has dark hair and facial hair.

Module 1: Purpose

Simon Sinek famously said, "People don't buy what you do, they buy why you do it." And what gets your creative booty out of bed in the morning, is going to be your vision, mission, and goals. So in week 1, that's exactly what we'll cover.

At the end of Module 1, you'll know your:

  • Goals
  • Vision
  • Brand Story
branding coach hollie arnett writing in a notebook

Module 2: Philosophy

Where module 1 was all about why you do what you do, week 2 is all about how you do it. This is all about your mission, your values, and your unique approach to your products or services, AKA, what's important to you in business and creativity.

When Module 2's done, you'll have your:

  • Mission
  • Values
  • Unique approach
brand coach hollie arnett discussing a client's brand strategy

Module 3: People

You wanna sell your products and/or services, so we've gotta find people to buy 'em! That's why your audience get a whole module dedicated to them, so we can get to know them, understand their needs, dreams, and desires, and make a plan for connecting with them!

In Module 3, we'll cover your:

  • Audience archetype
  • Ideal client/customer avatar
  • Client/customer experience

Action shot of Hollie with hair moving in the wind. Hollie has medium length black hair with a full fringe, she is wearing clear framed glasses, and smiling. She wears a bright orange & pink knit sweater.

Module 4: Personality

People connect to people, and your personality is what makes you shine. So to get you speaking up and shining bright, we've gotta know who you are and what makes your personality so magical. That's all about what you say, how you say it, and where you say it!

You'll leave Module 4 with your:

  • Voice & tone
  • Content pillars & platforms
  • Brand wordbank & you-isms
The torsos of two people can be seen sitting behind a desk, looking at an iPad and gesturing. One is wearing bright pink & orange, the other wears white. There is a glass of pink wine and a notebook on the table.

Module 5: Positioning

There are a bunch of creatives doing their thing out in the world, so how do you stand out? That's what we're figuring out in module 5. We'll cover what makes you different, how your work is so spesh, and come up with a plan for sharing that all with the world!

In Module 5, we're diving into your:

  • Unique selling proposition
  • Differentiators
  • Strengths & zones of genius
Hollie sits behind a desk in a white room, looking directly at the camera and smiling. She has medium length dark hair with a full fringe, her hair is pushed over one shoulder. She has a white microphone in front of her, and some stationery on the desk.

Module 6: Presentation

A picture is worth a thousand words, so to communicate all of the magical things about your brand, we've got to present your brand in all the right ways. We'll turn your strategy into a visual identity that's unique, attractive, and aligned with your brand.

After Module 6, you'll have your:

  • Emotional impact
  • Visual direction & moodboard
  • Colour palette
brand strategy consultant and coach hollie arnett working on a client project

Module 7: Planning

Now that you've found your brand magic, it's time to share that with the world! Make an action plan for implementing your brand strategy and achieving your goals over the next three months 😞

When we wrap up module 7, you'll have:

  • A 3-month plan for putting your strategy into action
Don't believe me?

Hear it from Alex

a happy past client of maker and moxie
“Without Hollie I would still be floundering and looking for purpose in a mad scramble of ideas. She's helped me make sense of what I want to do and how I can actually achieve it in this lifetime. If you're thinking of working with her, I only have one piece of advice: DO IT!”

Want to chat about it first?

Book a free 15-minute call

$5000 USD

Uplevel your brand, unleash your creativity, & unlock your potential in business.

Ready to take your side-hustle seriously? Make your fav thing full-time? Brand your passion? Then let's do this thing!

Please fill out this form so that I can get to know you, learn about your creative passion, and understand where you're at right now. This will help me clarify the best way to help you. I will personally review your application and be in touch within 24 business hours with a link to book your Kickoff call! I can't wait!

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