Have you ever thought about changing your business name? Or maybe you’re in the middle of that process right now?
In 2021, I changed my business name from Black & White Studios to Maker & Moxie. It was a strategic decision to move away from what I’d been known for in the past and towards the positioning I wanted for my brand going forward.
Throughout and after this process, which I shared publicly and loudly as it was happening, creators in my audience had so many questions about how I’d done it. And they weren’t the only ones!
I had the absolute honour of joining my friends at ConvertKit on The Future Belongs to Creators podcast about changing your creator business name (and how to do it the right way.)
In the conversation, the ConvertKit team and I talked about:
Whether it’s something you’ve been thinking about, or you’re in the process of changing and trademarking your business name now now, this conversation will give you some perspective from a branding expert who’s been through the process!
You’ll hear the real-life story of renaming your brand, get answers to your burning brand naming questions, and hopefully take away some lessons for your own business!
February 15, 2023