Your vision, mission, and values are the core elements of a successful brand strategy, with your mission reminding you of what you're doing on a day-to-day basis to achieve your overall vision.
Writing a mission statement can be difficult, so if you’re feeling stuck, have writer’s block, or just need a dose of inspiration, here are over a bunch of examples in alphabetical order to get you started!
To empower people to choose how they live as they age.
To move the web forward and give web designers and developers the best tools and services in the world.
To create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive and sustainable.
Supercharge New Zealand’s success socially, economically and environmentally.
To make it easy to do business anywhere.
Serve consumers through online and physical stores and focus on selection, price, and convenience.
To prevent and cure diabetes and to improve the lives of all people affected by diabetes.
To advance the health of individuals and communities. The AHA leads, represents and serves hospitals, health systems and other related organizations that are accountable to the community and committed to health improvement.
Prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Research and take action to prevent and put an end to grave abuses of human rights - whenever and wherever they occur.
To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.
To help humanity thrive by enabling all teams to work together effortlessly.
To provide effective means for the prevention of cruelty to animals throughout the United States.
To conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth’s biological diversity.
To enrich people’s lives with programmes and services that inform, educate and entertain.
To bring about a time when there are No More Homeless Pets
To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.
Empower everyone in the world to design anything and publish anywhere.
To serve individuals and families in the poorest communities in the world.
Bringing clean, safe drinking water to people in developing countries.
Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
Caring for life, researching for health, educating those who serve.
Refresh the world. Make a difference.
To help creators earn a living online.
Develops, supports, and stewards legal and technical infrastructure that maximizes digital creativity, sharing, and innovation.
The protection of all native animals and plants in their natural communities.
Transform the way customers eat
To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
To provide lifesaving medical care to those most in need.
Help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realise their full potential.
Conserves, restores, and manages wetlands and associated habitats for North America’s waterfowl. These habitats also benefit other wildlife and people.
To preserve the natural systems on which all life depends.
Give people the power to build community and bring the world closer together.
To feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
To organize the world’s information and make it universally accessible and useful.
Greenpeace is an independent campaigning organisation, which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future. Greenpeace’s goal is to ensure the ability of the earth to nurture life in all its diversity.
To mobilize volunteers and partners in providing opportunities for families to achieve affordable and sustainable home ownership as a means of breaking the cycle of poverty and strengthening communities.
End hunger and poverty while caring for the Earth
Helping millions grow better.
To achieve LGBTQ equality
We fight the big fights to end suffering for all animals.
To offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.
Capture and Share the World’s Moments.
We engineer solutions for our customers’ greatest challenges with reliable, cloud to edge computing, inspired by Moore’s Law.
To lead people worldwide into a growing relationship with Jesus Christ and to strengthen the local church.
We exist to end violent conflict and foster thriving ecosystems in solidarity with our world’s most at-risk communities.
Bring design-driven innovation to every organization
Improving lives today and tomorrow by accelerating life-changing breakthroughs to cure, prevent and treat T1D and its complications
Empower knowledge entrepreneurs who are serious about their business to achieve success online.
To help bring creative projects to life
To connect people through lending to alleviate poverty.
Inspire and develop the builders of tomorrow. Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.
To connect the world’s professionals to make them more productive and successful.
Which everyday cancer problem will we fix today?
To provide the best in cosmetics innovation to women and men around the world with respect for their diversity.
Improve people’s lives with the world’s best transportation.
Together, we create life-changing wishes for children with critical illnesses.
Prematurity is the #1 killer of babies in the United States. We are working to change that and help more moms have full-term pregnancies and healthy babies.
Inspiring hope and promoting health through integrated clinical practice, education and research.
To deepen readers’ understanding of the world and to empower writers to share their best work and biggest ideas.
To empower every person and every organization on the planet to achieve more.
To share great modern and contemporary art with the public
To empower teams to reach their full potential
To inspire conservation of the oceans.
Drive advances in science, technology, aeronautics, and space exploration to enhance knowledge, education, innovation, economic vitality, and stewardship of Earth.
Using the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.
People affected by MS can live their best lives as we stop MS in its tracks, restore what has been lost and end MS forever.
To protect and enhance America’s National Park System for present and future generations.
Uniting all Americans to ensure wildlife thrive in a rapidly changing world.
To conserve the lands and waters on which all life depends.
To inspire lifelong learning, advance knowledge, and strengthen our communities.
Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
Ending childhood hunger by ensuring that kids get the food they need, like healthy breakfast at school and free meals during the summertime.
To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
We fight inequality to end poverty and injustice.
We’re In Business To Save Our Home Planet.
Democratize financial services for people all over the world
Improving people’s lives through meaningful innovation.
To bring everyone the inspiration to create a life they love.
Building the most creator-friendly platform on the planet to help people sell online courses, memberships and digital downloads.
Serving the American public with programming and services of the highest quality, using media to educate, inspire, entertain and express a diversity of perspectives
Create, find, and support programs that directly improve the health and well-being of children and their families.
To enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty.
Saving species worldwide by uniting our expertise in animal care and conservation science with our dedication to inspiring passion for nature.
To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives.
Making commerce better for everyone
Reunite learning with education and make it accessible to every single person on this planet. Anyone can learn anything, at any age, at an affordable cost, anywhere in the world.
Make work life simpler, more pleasant and more productive.
The increase and diffusion of knowledge.
Fill the world with emotion, through the power of creativity and technology.
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
Help people with creative ideas stand out and succeed
To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
To increase the GDP of the internet
Save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.
To enlist, develop, and mobilize as many as possible of our nation’s most promising future leaders to grow and strengthen the movement for educational equality and excellence
Accelerate the world’s transition to sustainable energy
Inspire creativity and bring joy
To help people around the world plan and have the perfect trip.
Where your interests connect you with your people
To give everyone the power to create and share ideas and information instantly, without barriers.
Bring transportation — for everyone, everywhere
The maintenance of international peace and security.
Strengthening America’s military service members by keeping them connected to family, home and country, throughout their service to the nation
To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
Enabling everyone to create for the web — and leading fulfilling, impactful lives while we do it.
To follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God.
To honour and empower wounded warriors.
Helping small businesses thrive worldwide.
There are countless more businesses with mission statements around the world, and we will continue to update this list, but we hope that these initial 100+ inspire you when writing your own!
June 23, 2019