Brand Strategy

100+ Inspiring Mission Statement Examples to Read Before Writing Your Own

Your vision, mission, and values are the core elements of a successful brand strategy, with your mission reminding you of what you're doing on a day-to-day basis to achieve your overall vision.

Writing a mission statement can be difficult, so if you’re feeling stuck, have writer’s block, or just need a dose of inspiration, here are over a bunch of examples in alphabetical order to get you started!

ASANA

To help humanity thrive by enabling all teams to work together effortlessly.

CANVA

Empower everyone in the world to design anything and publish anywhere.

KAJABI

Empower knowledge entrepreneurs who are serious about their business to achieve success online.

KICKSTARTER

To help bring creative projects to life

MONDAY.COM

To empower teams to reach their full potential

PINTEREST

To bring everyone the inspiration to create a life they love.

PODIA

Building the most creator-friendly platform on the planet to help people sell online courses, memberships and digital downloads.

SKILLSHARE

Reunite learning with education and make it accessible to every single person on this planet. Anyone can learn anything, at any age, at an affordable cost, anywhere in the world.

SLACK

Make work life simpler, more pleasant and more productive.

WEBFLOW

Enabling everyone to create for the web — and leading fulfilling, impactful lives while we do it.

There are countless more businesses with mission statements around the world, and we will continue to update this list, but we hope that these initial 100+ inspire you when writing your own!

Looking for vision statement examples? You can find those here

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Hollie stands resting her hands on the white desk behind her, wearing a black t-shirt tucked into orange pants and clear glasses, and smiling into the camera.

by hollie arnett

The brand coach for creatives, hand-lettering artist for herself, and cup of tea lover forever.

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