Social Media

50 content ideas for artists to establish your brand on social media

We all get stuck sometimes knowing what to post on social media. You really want people to know who you are, what you do, and what you're all about, as well as obviously keeping them up to date with the products that you're releasing, the art that you're working on, and all the information that they need to know about where to find you and how to buy from you. And of course, you want that content to be on-brand and engaging!

So what can you post on your social media platforms that will help you build your brand? In this article, I’m here to give you a list of 50 content ideas that you can use to introduce and establish your brand on social media.

When to use these content ideas on social media

Regardless of which social media platforms you're on, you can use these content ideas any time you’re stuck for something to post. But some strategic ways you might use them include:

  • When you start your business to introduce your brand to the world
  • Periodically throughout your business - every 3, 6, or 12 months, depending on how many new followers you have to reintroduce yourself to new followers
  • As pinned posts on Instagram, Twitter, or TikTok for new and existing followers to find and engage with
  • As a set of highlights for potential new followers to browse
  • Or as an Instagram Guide to share regularly when people want to learn about you

50 things to post on social media to establish your brand

I've broken these content ideas down into different sections so that you can dip into each section and make sure that you're covering all your bases regularly when it comes to establishing your brand.


Your purpose is all about why you do what you do and the vision and stories behind that. Creating content about your purpose will appeal to your ideal customers and show them the deeper side to what you do.

Ideas for social media posts that talk about your purpose include:

  • Your why
  • Why do you run your business?
  • Why did you start your business?
  • What is the reason that you create every day?
  • Your vision
  • Your story
  • Your first memory of being creative
  • If and where you studied
  • How you learnt your current craft
  • How your business started
  • Lessons you’ve learnt along the way
  • The story behind your business name


Your philosophy is all about your beliefs, values and how you run your business. These are the things that will resonate a lot with your ideal customers’ own philosophy and make them want to work with or support you because you believe in the same things.

Ideas for social media posts that talk about your philosophy include:

  • Your mission
  • What your mission is
  • What it means to you
  • What it looks like in action
  • What you're doing to achieve that mission
  • Your values
  • Your unique approach
  • Your beliefs


Your personality is what makes you you! Creating content that shows that off allows your audience to get people to know who you are, fall in love with your amazing, incredible personality and connect with you as a human.

Ideas for social media posts that talk about your personality include:

  • Introduction
  • Your bio
  • Your studio space
  • Where you find inspiration
  • Fun facts about you
  • Two truths and a lie
  • Favourites
  • Favourite artists
  • Favourite people to follow
  • Favourite quote
  • The favourite piece of art you own
  • Your favourite tool to create with
  • Your favourite ways to get in the zone


Creating social media posts about your dream customers, clients, or collaborators helps people in your audience see that your work is for them. You can talk about who your ideal people are, why they’re your ideal people, and put that out into the universe!

Ideas for social media posts that talk about your people include:

  • Target customers
  • Ideal commissions
  • Dream collaborations


When it comes to branding, positioning is all about showing off where you sit in the market and how you and your work are different from others. This means positioning you as an expert, as a really great artist, and showing off your best work to the world.

Ideas for social media posts that talk about your positioning include:

  • Previous work
  • Where you’ve been featured
  • Brands you’ve worked with
  • What makes you different
  • Your brand promise
  • Testimonials


Your brand identity is what catches people’s attention and helps you stand out from the crowd. So show it off! And take people behind the scenes so they can see the story, effort, and vision behind the visuals.

Ideas for social media posts that talk about your presentation include:

  • Your logo
  • The evolution of your logo
  • Your brand moodboard
  • Your colour palette
  • Your brand patterns
  • Your packaging
  • Your market setup
  • Your signage


And last but not least, you obviously want to introduce people to your incredible work! Show them all of the things you create in a variety of different ways so that they can see everything you have on offer and what’s gone into the creation of each piece.

Ideas for social media posts that talk about your work include:

  • Your favourite piece
  • Your first piece vs your latest piece
  • Your style inspiration moodboard
  • What products & services you offer
  • How people can buy from you
  • Events that you’ll be at
  • Your current obsession
  • Subject matter
  • Materials/Tools
  • Processes
  • Your process
  • Your highest-selling product
  • Your most underappreciated product
  • The unassuming product that sells super well

And there we have it, over 50 social media content ideas for you to post that will introduce and establish your brand and grow your creative business' online impact. If you’re posting every day, that’s almost two months of consistent content sorted! Which will you be sharing first?

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Hollie stands resting her hands on the white desk behind her, wearing a black t-shirt tucked into orange pants and clear glasses, and smiling into the camera.

by hollie arnett

The brand coach for creatives, hand-lettering artist for herself, and cup of tea lover forever.

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