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8 Creative Branding Ideas to Implement on Twitch

Brand Identity
min read
In this article

Recently, we’ve been talking a bit about Twitch - a live streaming platform that we are kinda loving right now. Live streaming is an exciting, creative way to put out your content and create a community, but it can definitely feel a little overwhelming when you’re trying to get started! 

When it comes to Twitch, there are so many elements of your channel that you can brand. So many, in fact, that you might be left wondering where the heck to start and what you should be designing

We’re here to give you the cheat sheet on how to design and brand your Twitch channel so you can kick things off with a bang and attract your dream audience to come and hang out while you stream. 

1. Profile Photo & Banner

Let’s start with the basics. These are similar to what you’ll see on every social media platform. Your profile photo can be a photo of yourself, an illustration or your brand logo. The banner can be anything, whether that’s a photograph, a pattern or an informational graphic - but keep in mind that your stream information and a video will be displayed on top of it, which means you don’t want anything super important in the middle that will be hidden! 

2. Video Player Banner

So what’s that video covering part of your profile banner? That’s your video player banner. It’s where you can display video content of your choice. That could be your current live stream, a past stream, or creating a profile video that shows off highlights from your streams or gives people an introduction to your channel. 

3. Info Panels

This is where people are going to find more information about you and your channel, such as your homepage, ‘about’ section, schedules and past videos. These info panels let people know who you are, when you’re planning to stream, and links to follow your other platforms as well. Best of all, they’re customisable! Get creative and design banners and graphics to make them super on-brand. 

4. Scenes

Within your stream itself, you can set up scenes. These are layouts that will display on your stream at different times for different reasons. For example, you can design a scene that comes up before your stream starts that lets people know your stream is starting soon. Another useful one is a ‘be right back’ scene for whenever you need to interrupt your stream to take a quick break. You can design your scenes to include all kinds of information, like your chat, alerts or links to other platforms. 

There are endless types of scenes you can design - it all depends on what you want! You may find that you add to this as you go and better understand what you need. 

5. Graphics & Overlays

Whatever it is that you’re live streaming, you can create graphics and overlays to go with it. You might overlay a video of yourself on top of the art you’re creating or game you’re playing, or overlay more information, alerts or your chat. Once again, you can design this however you’d like to suit you, your stream and your brand. 

6. Emotes

On Twitch, you can even brand your own emoticons. You can customise these to be whatever you want them to be - pictures of your face, logo, icons, illustrations, gifs, anything you can create to fit into little emoticon-sized graphics! As you gain subscribers, you’ll unlock the ability to give them these custom emotes to use on your channel. 

7. Alerts

Notifications will pop up throughout your stream when certain actions happen, like when someone follows you, subscribes or donates money. And of course, you can brand the heck out of these bad boys. You can customise the colour, design, animation, and even the noise they make to fit your brand. 

8. Suggested Streamers

At the bottom of your channel, you can list the other Twitch streamers you recommend. It’s a super smart way to communicate what you’re all about by suggesting streamers who are relevant to what you do. If you’re an illustrator, your suggested streamers could be other illustrators or artists. If you’re a gamer, you might suggest streamers who play similar games. 

It may seem like a small part of your branding, but it’s a way of branding your community and showing people the communities that you’re part of so that they can better understand who you are and what you do. 

As you can probably tell, there are so many ways you can be creative in branding your Twitch channel, both by creating brand new elements as well as using what you’ve already created in really interesting, fun ways. 

If you’re ready to dive in and get your Twitch channel going, then we can’t wait to see you out there streaming and looking on-brand as heck! 

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May 11, 2022




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The Ultimate Branding Checklist

Your go-to-branding guide is just a click away!

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